We can help you to craft compelling content for blogs, email campaigns, web landing pages, brochures, PR and more.
Capture audience attention
Struggling to convey exactly what your business does in a way that grabs people’s attention?
We support businesses such as yours in doing just that. Ensuring your target audience gets to grips with what you do quickly and holding their attention thereafter. Sounds simple, but getting to the heart of an issue for your readers and demonstrating that you can solve their problem isn’t always easy – particularly when you’d rather be out there delivering your service.
Why use a freelance digital copywriter?
Knowing how to tap in to the key issues your customers face is paramount to success. Communicating that in an effective manner is of equal importance. Copywriting is no longer restricted to drafting the odd brochure or leaflet, it is now intertwined with the success of your online efforts.
Copywriting for websites
It can be hard to gather your thoughts on a particular subject, even if you know that topic inside and out. We’ll help you to put pen to paper and create page-turning content.
We specialise in writing engaging articles and pages for websites that perhaps aren’t getting the traction that you’d like.
Web landing pages
Writing effective copy for websites should take into account several key factors:
The reader’s issue and how you solve their problem.
Their profile and your tone of the voice.
Presenting your credibility in the field.
Coaxing the individual to complete a call to action.
Ultimately you probably just want a shop window to showcase your services in a professional manner, but one that also generates leads for your business. We write copy that aims to do just that.
Gone are the days when blogging meant getting to post an occasional ‘thought of the day’ or write up an account of their latest business trip. Blogging is now an essential consideration when building a website. Why?
Because it provides a means to demonstrate credibility within your market, becoming a thought leader.
It introduces the reader to the personalities that make up your business, putting a name and face to the brand.
It helps you to rank higher on google and other search engines.
Guides, e-books and whitepapers
Whatever you specialise in, chances are that you could write a book on the subject! Well why not let us do exactly that. E-books, guides and whitepapers make for great reading for your prospects.
They help reinforce your knowledge in a particular area – positioning you as an expert in the field.
They provide advice and guidance to readers – making you a ‘go to’ source of information.
They give you and your team additional collateral to issue to prospects – helping to deliver credibility.
They provide you with a means to request a few details from people browsing your website – without being overly ‘salesy’.
Inspire action through words
If you need help defining your tone of voice, brand messaging, content strategy or keywords then we can help.
Call 01244 900 563 or complete the contact form below to turn words into sales for your growing business.